Advertising revenue of the newspaper industry continue to decline

Once the Newspaper Association of America has stopped compiling the quarterly results of newspaper companies is necessary to look at the reports of public enterprises. Gannett, which owns 81 community newspapers and USA Today is, by itself, representative .

The results show that there have been losses of advertising 5.3 percent since the beginning of the year , indicating that the industry will again lose more than a billion dollars on advertising in 2013 .

The total number of advertisements is falling at a slightly slower rate ( 5.3% ) for 2012 ( 6.8%). Revenues from digital ads will not be sufficient to cover losses print .

The results indicate that the business continues to decline, but not as fast as in previous periods .

For newspapers and their newsrooms, the results of the third quarter of 2013 indicate that 2014 will be another year that will have to work to make less money .

Source: Poynter