The advertising billing will  increase next year in Spain and abandon the downward trend that has held since 2008, according to information contained in the Advertising Investment Index performed by Arce Media company.

From January to September 2013, the reversal in advertising fell 12.9%, from 3 million to 2.6 million. The press falls 18%, magazines 20%, and weeklies are the most affected with a decrease of 26.5%.

According to the findings, prospects improve again in the coming months. Forecasts point to an increase in all media except in  printed media, which continued to fall, but in moderation, always with single-digit percentages.

Source: 233 Grados