Portuguese Newspaper sales continue to fall

CMAccording to the latest data from the Portuguese Association for the Control of Circulation and Runs (APCT), newspaper sales continue to decline.

Correio da Manhã continues to be the best selling among the newspapers that are audited by APCT, the second place belongs to the weekly Expresso.

Among the generalist dailies, the newspaper with less readers loses is Diário de Notícias. The largest drop in sales was recorded in the weekly Sol.

In the sports segment continues to be led by the newspaper Record (A Bola is not audited by APCT), whereas in the economic segment – a segment that seemed able to withstand the crisis, but ended up giving in to falling sales – Jornal de Negócios is indicated as the leader although OJE, running in a “low-cost” model, is the real leader of the segment.

Source: Correio da Manhã