The French men’s magazine Lui, founded in 1963 and which marked an era in the sexual revolution until its closure in 1994, will reborn in the digital age.

Twenty years after the disappearance, the magazine will be back by the hands of the advertiser Frédéric Beigbeder. The first issue came out with 200 pages, a price of 2.90 euros and a circulation of 350,000 copies, the same daily circulation of Le Monde.

Source: Estadão