Tag Archives: estatísticas

Portuguese Newspaper sales continue to fall

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CMAccording to the latest data from the Portuguese Association for the Control of Circulation and Runs (APCT), newspaper sales continue to decline.

Correio da Manhã continues to be the best selling among the newspapers that are audited by APCT, the second place belongs to the weekly Expresso.

Among the generalist dailies, the newspaper with less readers loses is Diário de Notícias. The largest drop in sales was recorded in the weekly Sol.

In the sports segment continues to be led by the newspaper Record (A Bola is not audited by APCT), whereas in the economic segment – a segment that seemed able to withstand the crisis, but ended up giving in to falling sales – Jornal de Negócios is indicated as the leader although OJE, running in a “low-cost” model, is the real leader of the segment.

Source: Correio da Manhã

The advertising investment in Spain will grow in 2014

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The advertising billing will  increase next year in Spain and abandon the downward trend that has held since 2008, according to information contained in the Advertising Investment Index performed by Arce Media company.

From January to September 2013, the reversal in advertising fell 12.9%, from 3 million to 2.6 million. The press falls 18%, magazines 20%, and weeklies are the most affected with a decrease of 26.5%.

According to the findings, prospects improve again in the coming months. Forecasts point to an increase in all media except in  printed media, which continued to fall, but in moderation, always with single-digit percentages.

Source: 233 Grados

Portuguese press backs in the first semester

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JON S (CC BY 2.0)

JON S (CC BY 2.0)

According to the APCT bulletin for the first half of the year, the scenario of decline in sales seen in the general and economic press, remains. Although not significant in most titles, the breaks in the number of printed copies sold per issue, compared to the first six months of 2012, are a reality.Contrarily, the online paid editions are increasing, although the numbers are still quite far from contributing so they can be considered a strong alternative to paper editions.

Portuguese press revenues to fall 8%

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zoetnet (CC BY 2.0)

zoetnet (CC BY 2.0)

It is expected that the Portuguese print sector will suffer a new revenue shortfall, this year, this time from 8% to 520 million euros, according to the study DBK released by Informa D&B.

“The strong kicker advertising investment and poor economic situation has negatively affected the volume of business in the press in recent years,” the study said, adding that the bill has been making a path “trend since 2008, reaching 2012 at around 565 million euros, “about 11% compared to 2011.

“In 2013 it will keep decreasing revenue, estimated a decline of 8% sector“, to 520 million euros, it said.

Last year, the turnover fell in the newspapers (-11.5%) and magazines (-10.7%), for 230 and 335 million, respectively.

In 2012 there were 230 newspapers and 335 magazines in Portugal.

“The number of publishing press companies remain on a downward trend, in parallel with the decrease in the volume of business,” says the study, adding a decrease in the number of publications published paper from 2004 (1.829) for 2011 (1047).

The small-reduction are a feature of this sector, with 90% of workers with a number of less than 10%.

“In the area there is a remarkable business concentration, which has grown in recent years, noting in 2011 the first five publishers a market share above 40%.”

Source: Económico