Given the current crisis of the business model and the need for new strategies that are reflected in profit, the newspaper industry welcomes the purchase of the Washington Post by the Amazon founder Jeff Bezos.
The expectations that Bezos transform the Washington Post in a viable business go far beyond the newspaper itself. Many hope that by saving the newspaper, Bezos find the magic potion that others can copy.
However, Jeff Bezos knows that there is no magic potion and believes that there is a long way to make the business profitable again: “There is a map and draw a path for the future will not be easy. We’ll have to invent, which means that we have to try. ”
Source: Público