Tag Archives: receitas publicitárias

The advertising investment in Spain will grow in 2014

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The advertising billing will  increase next year in Spain and abandon the downward trend that has held since 2008, according to information contained in the Advertising Investment Index performed by Arce Media company.

From January to September 2013, the reversal in advertising fell 12.9%, from 3 million to 2.6 million. The press falls 18%, magazines 20%, and weeklies are the most affected with a decrease of 26.5%.

According to the findings, prospects improve again in the coming months. Forecasts point to an increase in all media except in  printed media, which continued to fall, but in moderation, always with single-digit percentages.

Source: 233 Grados

Advertising revenue of the newspaper industry continue to decline

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Once the Newspaper Association of America has stopped compiling the quarterly results of newspaper companies is necessary to look at the reports of public enterprises. Gannett, which owns 81 community newspapers and USA Today is, by itself, representative .

The results show that there have been losses of advertising 5.3 percent since the beginning of the year , indicating that the industry will again lose more than a billion dollars on advertising in 2013 .

The total number of advertisements is falling at a slightly slower rate ( 5.3% ) for 2012 ( 6.8%). Revenues from digital ads will not be sufficient to cover losses print .

The results indicate that the business continues to decline, but not as fast as in previous periods .

For newspapers and their newsrooms, the results of the third quarter of 2013 indicate that 2014 will be another year that will have to work to make less money .

Source: Poynter

Vogue magazine advertising sales increase

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cover_vogue_500Recent data shows that the crisis in the press is not widespread. Vogue magazine, for example, asserts itself as a solid title and managed to sell 665 ad pages for the next September edition, the second highest number ever, thanks to business investment of fashion, luxury and beauty companies.

After hitting the bottom in 2009, with only 447 ad pages, the magazine has been recovering slowly.

It proves that titles dedicated to niche markets may have ensured their survival for much longer than what some observers thought was possible.

Source: Marshable